Search Engine Optimisation
Search Engine Optimization is a delicate and ongoing process of naturally growing your organic search engine ranking. There is no one recipe for all sites and we review each site uniquely to decide on the proper approach for getting maximum return on investment through increased traffic and conversion. There are two sides to search engine optimisation. First we look at on page factors that would have an impact on your rankings (including conversion analysis) and make ammendments to your existing (or new) website. Secondly we offer a monthly service level agreement that handles further on-site tweaks, as well as off-site marketing to generate inbound links and targeted traffic.
The process of researching keywords and phrases that are most likely to bring targeted traffic and conversion to your website.
Website Competitors Analysis
The process of identifying your top competition (very important) to determine what level of search engine optimisation and online marketing is necessary to be competitive.
Website & Conversion Analytics
Your website is only as good as the stats that you've got. We will ensure that clients have full website and conversion stats to enable them to make fast, informed decisions on strategy.
Meta Tag Analysis & Meta Tag Optimization
One of the on-site factors that help determine ranking are meta tags. This is hidden HTML code on each page that tells search engines what the page is about. It's important to ensure that this information is correct and descriptive without appearing to be spammy.
One of the most crucial parts of SEO is copywriting. PERONii will ensure that your website content is in tip-top shape for getting the best results. Remember, content is king, so don't make it off as the 'final hurdle' in building a website or doing optimisation. It should be one of your main priorities!
Search Engine Submission
There were times that this did serve as an important part of search engine optimisation. Nowadays it's not that important anymore, but could be assistance in kicking off search engine indexing. We don't promote submissions as the be all and end all of SEO, that's missing the point.
While we take care not to be listed within link farms, it could be very beneficial to identify 'web real estate' where a paid inclusion would be very beneficial for targeted traffic. There are several options to explore.
Inbound link popularity is also a major part of search engine optimisation. We're able to provide comparitive reports on how you measure up against your competition and decide on an action plan forward.
Part of off-site search engine optimisation, link building is what helps to increase your website's link popularity. There are several ways of running your link building campaigns, and it's ever changing. PERONii stays on top of the latest techniques to improve your organic rankings and deliver results.
Our search engine optimisation services include, but is not limited to:
- Benchmark Reporting
- Keyword Analysis with reporting
- Competition website analysis & monthly reporting
- Optimization Report (how optimized your website is currently)
- Meta Tag Analysis & Meta Tag Optimization
- Content Revision / Priming for keywords
- Initial Submissions to all major search engines
- Full Analytics Management
- Linkbuilding Campaigns
- Paid inclusions into prominent search engines are also available on request
- Conversion Tracking
- Online Marketing Strategy
- And More!
Request a Benchmark Report
We have two types of benchmark reports that we can create for you depending on your budget. First would be a 'lite' report, that gives you a breakdown of your existing website's performance in search engines against competitors, including important factors like ranking and link popularity, and secondly we can create a detailed report, that would also include a website audit, where we discuss factors like design, a general SWOT analysis as well as historical traffic analysis.
The advantage of benchmark reports are that you can take a snapshot of your website's current state, to measure against in the future. We supply various types of monthly contracts depending on client needs.
Talk to an Expert!
Please request a quote for some pricing options.