Glossary

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Press Proof
A proof is usually made just before the actual printing job, using the finished plates and correct paper and ink, to check the colour before the final production run.
See also Proof, Proofing Press
Proof
A document printed just before the final printing job, for approval by the client and designer and to check for final changes.
See also AA (Authors Alterations), Press Proof, Proofing Press
Proofing Press
Special proofing presses are sometimes used to print a proof, using the same paper and ink as that which the final print job will use, but without the pressure of using the finished plates as in a press proof. Although these proofs are almost accurate, the colours are sometimes not 100% correct; they tend to be more vibrant.
See also Press Proof, Proof
Quark Inc
Producer of software applications related to design, publishing and content management, the most popular being QuarkXpress. Available for Macintosh computers and PC. Quark’s main rival is Adobe Systems Inc.
See also Adobe Systems Incorporated, QuarkXpress
QuarkXpress
A software application used for professional desktop publishing (DTP) and page layout. Available for Macintosh computers and PC. QuarkXpress’s main rival is Adobe Pagemaker.
See also Pagemaker, Quark Inc
RGB
The abbreviation for the three primary additive colours : Red, Green and Blue. RGB is the colour model used in multimedia design, compared to the CMYK colour model used in four-colour process printing.
See also Additive Colour, CMYK
Saturation
Saturation describes how intense or vivid a colour is. A high saturation means that the colour is really bright; while a desaturated hue becomes mute and grey. Saturation is one of three coordinates in the Hue-Saturation-Value colour space.
See also Colour Value, Hue
SEM
SEM is an abbreviation for Search Engine Marketing. Search engine marketing is the process of online marketing of your website. Online marketing can consist of banner advertising, Pay-per-click advertising (paid ads on search engines), paid links, RSS marketing and much more. SEM is closely related to SEO (Search Engine Optimisation).
See also SEO
SEO
SEO is the abbreviation for Search Engine Optimisation (American spelling - Search Engine Optimization). Search Engine Optimsation refers to the process of optimising your website and various off site factors to improve your organic ranking in Search Engines. Do I need SEO? The reason for doing SEO is that there is a direct relation between organic ranking (when people search for your main keywords and phrases) and the amount of targeted traffic a website would receive from search engines. The higher your ranking, the more traffic you get and in turn, more business. This process is usually closely related to Search Engine Marketing (SEM).
See also SEM
Spine
In a bound book or magazine, the spine is the back edge that connects the front cover and back cover. It is the part of the book that is visible when the book sits on a shelve.
See also Back Edge
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