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PERONii Solutions.
61 Shortmarket Street
Cape Town 8001
ZA

Glossary

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AA (Authors Alterations)
Changes or additions made by the client to artwork after the proofing stage has begun. These do not include printer errors, and is an additional cost to the client.
See also Proof
Absorbency
The amount of liquid, e.g. ink, that paper can absorb and hold.
Acrobat
An Adobe Systems Inc software application used to view and create PDF files. Available for Macintosh computers and PC.
See also Adobe Systems Incorporated
Additive Colour
Red, green and blue (RGB) are the primary additive colours. Computer monitors and televisions use the RGB colour model to transmit coloured light. Compare to subtractive colour (CMYK) which is used in print media, additive colours is only used for multi media design because it never leaves the screen.
See also RGB, Subtractive Colour
ADN
An Advanced Digital Network which runs on a 56Kbps leased-line.
Adobe Systems Incorporated
Producer of major software applications related to print design and multimedia, for example Photoshop, Premiere, After Effects, Acrobat, Illustrator, Indesign and Pagemaker. Available for Macintosh computers and PC. Adobe Systems Incorporated’s main rivals are the software houses Macromedia and Quark Inc.
See also Acrobat, After Effects, Illustrator, Indesign, Macromedia, Pagemaker, Photoshop, Quark Inc
ADSL
An Asymmetric Digital Subscriber Line is a Digital Subscriber Line (DSL) which has a greater upload speed compared to its download speed.
After Effects
An Adobe Systems Inc software application used for animation, digital motion graphics and special effects, often integrated with video or film. Available for Macintosh computers and PC.
See also Adobe Systems Incorporated, Animation
Alignment
To align objects means to position them on an imagenary line on the left, right, top, bottom or center. Text can also be aligned justified, when the left and right margins are even down the page.
Alley
The space between two page columns.