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PERONii Solutions.
61 Shortmarket Street
Cape Town 8001

How to brief your web designer

Posted on 2006-08-06 under News

Web and graphic designers need certain critical information in order for them to quote accurately on a design job.

Things to keep in mind when you are enquiring about getting a website:

  • Do you have examples of other websites that you like?
  • What are your colour preferences?
  • Do you require dynamic functionality in order for you to update your website yourself?
  • What sites do you see as your top competition online?
  • Will the website purely be a reference as online brochure or is the intention that your website should bring in business on its own?
  • How will you market your website (online and offline)?
  • Do you have a website strategy in place that fits into your marketing strategy?
  • What is your initial budget?
  • What is your monthly marketing budget for the website?
  • Do you have technical requirements regarding your website (where it will be hosted, how much space it will require, how many pages the site will be etc)?

These are but a few questions most web designers have to ask clients before being able to do a proper estimation. Many times, potential clients have done no initial online market research, which is not necessarily a bad thing, but something to keep in mind when approaching a web designer. Your approach to having a website should never be “if you build it, they will come”. Websites need updating, linking and promotion to perform the function that you ultimately want it to perform. With regards to dynamic websites, these usually cost more to develop, but will save you in the long run on updating costs. The pro’s far outweigh the cons, since search engines love websites with fresh content and it will increase your chances of reaching your target audience so much more. Keeping this in mind, you can now fill out our quotation request online for getting your website designed.

For graphic design, similar information applies:

With corporate ID design:

  • Do you have examples of logos that you like?
  • What corporate colours do you like?
  • What is the message that you want your logo to portray?
  • Who is your target market?
  • What styles of design are you interested in (corporate, professional, modern, classic etc).

With all standard graphic design:

  • What are your deliverable requirements? And to expand,
  • What are the size requirements?
  • What are the file formats you require?
  • On which media will this design be used (print, clothing, banners, show stand, online)?
  • What is the corporate message that you want your design to convey?

There are probably another 100 questions I can add, but these should get the ball rolling...

Fill out our online quote request now and brief us with your design job.